As a global color authority, PANTONE selects a color every December that represents the spirit of the times and becomes the trend color of the year, influencing applications in every industry. On December 7, 2023, PANTONE officially announced its representative color for 2024 - Peach Fuzz. A velvety peach shade, the color exudes warmth and modern elegance. Through Peach fuzz, it is as if you can feel the soft misty feeling of human skin, bringing healing energy to body, mind and soul. The main visual uses pink-orange dandelions in the sunlight, where the refraction of light creates a blurred border, highlighting the close relationship of care and symbiosis between humans and nature.
"PANTONE 13-1023 Peach Fuzz Soft Peach, a warm peachy hue, inspires us to realign our lives, find opportunities to care for others and create a peaceful atmosphere, giving us the space to be and feel healing. Whether it's spending time with others or enjoying a moment of solitude, we thrive. Through Peach Fuzz, we can find inner peace, promote wellness and awaken many senses " -- Leatrice Eiseman, Executive Director, PANTONE Color Institute™.
What kind of creativity can be generated when peach fuzz meets digital printing?
Trendy Clothing
Dresses, swimsuits, t-shirts ......
Peach fuzz has a velvety texture, somewhere between orange and pink, exuding a fresh, soft warmth and a sense of security wrapped up in a fluffy down comforter. In the fashion world, peach fuzz has emerged as one of the designers' favorite color palettes. Dye-sublimation printing is applied to garments in full, even colors, and its warm vibe is not only expressed in the spring and summer months but also in the fall and winter months, injecting a sense of warmth and intimacy into the fashion world.
Home Decoration
Bedding, curtains, decorative paintings ......
Applying peach fuzz color to a space is a great way to convey a stylish and cozy atmosphere. It can be used as a soft color for backdrops and as a soft decorative accent to create a home atmosphere full of happiness. When used in sublimation printing to create home furnishings or soft furnishings, it can be the finishing touch in a space, infusing a personalized space with a healing aura.
Product Design
Candy, Beverage, Beauty ......
In graphic design, peach fuzz as the main color can create a comfortable and warm atmosphere. Clever use of peach fuzz and other colors can create a more colorful design effect that makes people feel comfortable, warm and relaxed. Merchants can attract consumers to pay for such beautiful reverie through pink, high-value visual packaging, product labels or outdoor posters printed with UV DTF printer, and a sense of scarcity created by "seasonal limitations".
The process of selecting PANTONE's representative color of the year requires thorough consideration and trend analysis. Each year, to select the representative color, PANTONE Color Institute color experts search the world to influence the color of the new elements. Influences can also come from new technologies, materials, textures, and color-influencing finishes, relevant social media platforms, and even upcoming sporting events with global significance. The Pantone Colors of the Year have influenced product development and purchasing decisions across a wide range of industries, including apparel, home textiles, and industrial design, as well as product, packaging, and graphic design.
In 2024, Peach Fuzz will be the new trendsetter in fashion with its warmth and charm. In this era of creativity and energy, peach fuzz is not just a color, but an attitude that expresses warmth and intimacy. It not only inspires designers but also brings a visual and sensory feast to consumers. With the emergence of peach fuzz, we have ushered in a new chapter of fashion that is full of vitality and warmth.