What is mass customization？

Update time : 2021-01-20 14:58:25

If you don't already offer mass customization in your business, it's time to start thinking about it. Mass customization is already a reality that is being used as a strategy to anticipate the needs of consumers and stand out from the competition.

In this article, you will understand how it works and what its impacts are on the textile industry.

A while ago, the designer was responsible for designing clothing. Despite studies and research on market trends, the garments were designed for groups of people and sold in mass.

In this same period, the consumer needed to go to the companies and the power of choice was in their hands. Now, with access to technologies, consumer behavior has changed. You have access to various information about the companies and can search with just a few clicks to decide where to buy. One of the constantly present demands is the customization of the products. The consumer wants different experiences, wants to feel unique. Companies that invest in this strategy tend to differentiate themselves from others. Large companies are already investing in these strategies. Nike, for example, provides a virtual space where customers can customize the colors of the products. Although it is not yet available for Latin America, it is only a matter of time. Despite seeming innovative, in reality, customization was already used as a competitiveness strategy. Levi’s, a forerunner of the fashion industry, in the '90s had a program, in which women's jeans were made to measure.

The basic part of the process is digital printing. The idea is to print the products that have been sold and retain the traditional methods of the past, so sustainability plays an important role in it. Economic, social, and environmental interests converge. Digital printing minimizes waste, pollution, and water so that the fabric can be printed. Therefore, there is no doubt that digital printing is a technology that does not represent a risk. The adoption of strategies, such as mass customization, is proof that companies are increasingly focused on the customer, and for that, they develop strategies that benefit them. The benefit obtained is the competitive differential, as well as the satisfaction of the clients for having access to differentiated products, which increases sales.

Subtextile® is a factory with more than 11 years of industrial digital printing experience. We are always committed to providing our customers with professional digital printing solutions from materials to equipment including paper, ink, and printers. You can get the most professional technical support, best product, and after-sales service support here.

Subtextile Co. Ltd.
Address：699-18 Xuanwu Avenue, Nanjing City, China, 210000
Tel |Fax：+86 25 85416407 (GLOBAL)
Cell：+86 17798509616
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What is mass customization？