What is mass customization？

Update time : 2021-01-20 14:58:25

If you don't already offer mass customization in your business, it's time to start thinking about it. Mass customization is already a reality that is being used as a strategy to anticipate the needs of consumers and stand out from the competition.

In this article, you will understand how it works and what its impacts are on the textile industry.

A while ago, the designer was responsible for designing clothing. Despite studies and research on market trends, the garments were designed for groups of people and sold in mass.

In this same period, the consumer needed to go to the companies and the power of choice was in their hands. Now, with access to technologies, consumer behavior has changed. You have access to various information about the companies and can search with just a few clicks to decide where to buy. One of the constantly present demands is the customization of the products. The consumer wants different experiences, wants to feel unique. Companies that invest in this strategy tend to differentiate themselves from others. Large companies are already investing in these strategies. Nike, for example, provides a virtual space where customers can customize the colors of the products. Although it is not yet available for Latin America, it is only a matter of time. Despite seeming innovative, in reality, customization was already used as a competitiveness strategy. Levi’s, a forerunner of the fashion industry, in the '90s had a program, in which women's jeans were made to measure.

The basic part of the process is digital printing. The idea is to print the products that have been sold and retain the traditional methods of the past, so sustainability plays an important role in it. Economic, social, and environmental interests converge. Digital printing minimizes waste, pollution, and water so that the fabric can be printed. Therefore, there is no doubt that digital printing is a technology that does not represent a risk. The adoption of strategies, such as mass customization, is proof that companies are increasingly focused on the customer, and for that, they develop strategies that benefit them. The benefit obtained is the competitive differential, as well as the satisfaction of the clients for having access to differentiated products, which increases sales.

Subtextile® is a factory with more than 11 years of industrial digital printing experience. We are always committed to providing our customers with professional digital printing solutions from materials to equipment including paper, ink, and printers. You can get the most professional technical support, best product, and after-sales service support here.

Subtextile Co. Ltd.
Address：699-18 Xuanwu Avenue, Nanjing City, China, 210000
Tel |Fax：+86 25 85416407 (GLOBAL)
Cell：+86 17798509616
Whatsapp：0086 17798509616
E-mail：[email protected]

Previous : How to use ink correctly in winter?

Next : How to improve the printing precision of digital printing?

Choose sublimation paper? Focus on quality over price

Apr .12.2024

Sublimation paper is a carrier in the process of sublimation printing. Its process is to use a sublimation printer to print portraits, landscapes, text and other design graphics onto the top of the sublimation paper, and then heat to make the heat transfer ink sublimation penetrate the substrate, to transfer some of the patterns to porcelain plates, textiles, metals and other materials.

7 Factors To Consider Before Choosing A Digital Textile Printer

Apr .03.2024

Textiles and apparel fabrics are becoming more personalized and comfortable as people's clothing needs become more individual. Digital printing technology is becoming increasingly popular with the public due to its advantages such as high print accuracy, no need for plate making, flexible batch size, environmental protection and small footprint. However, how companies choose the right digital textile printer has become a new problem. This article discusses several factors that need to be considered when choosing a digital textile printer, hoping to give you some inspiration.

2024 Apparel Decoration Industry Trends

Mar .13.2024

According to Grand View Research survey data, the global decorative apparel market size was USD 28.98 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 13.0% from 2024 to 2030. Increasing demand for embroidered, screen-printed, sublimated, and heat-transferred apparel pieces is driving the growth of the global market. Growing demand for reflective finishes for apparel is also creating a potential for industry players to flourish. Moreover, increasing demand for graphic t-shirts and other garments due to shifting trends will drive product sales throughout the forecast period.

What are the features of digital textile printing equipment

Feb .23.2024

The digital printing technology of textile printing equipment is a cutting-edge technology in the textile industry, integrating computer data processing and control, precision machinery and fine chemicals. With the pursuit of personalized and green clothing consumption of the new market characteristics more and more obvious, the production of flexible and efficient digital printing technology is more and more attention from enterprises. Here to learn about digital textile printing equipment, what are the characteristics of the work?

Language

Language

What is mass customization？